EVENT
In our business practice, we pursue diversification. We not only provide traditional financial auditing and legal services but also engage in broader business service areas such as corporate consulting and asset management. Depending on the needs of our clients, we offer services including assisting businesses in navigating the Italian legal environment, financial planning and structural optimization, as well as other services that help businesses establish themselves in a competitive market.
Cooperation Cases
Italian fashion women's brand FarroGrano RegardsGroup assists the brand from its establishment to the setup of internal and external financial and procurement systems. FARROGRANO was founded in the fashion capital of Milan. The brand comprehensively interprets modern women's pursuit of excellence, independence, and their gentleness. Every woman who wears FARROGRANO has her unique perspective on work, life, and love. The wisdom of "La vita è altrove!" enables them to face modern life calmly. Their self-style allows them to wear their own style.
BETWEEN PLANNING COMPANY
RegardsGroup's subsidiary focuses on public relations and professional event planning. BPC has built a robust platform dedicated to bridging China and Italy, opening channels of communication for government agencies, businesses, and individuals through professional PR activities and cultural exchanges. The core of our services is to provide high-quality public relations events, cultural exchanges, business meetings, fashion shows, brand promotions, and international exhibitions. Our goal is to become a leading professional service organization, promoting friendly exchanges and cooperation between China and Italy through our unique event planning and execution capabilities.
BPC has a team of senior PR experts from both China and Italy who, with keen market insights and innovative planning abilities, provide tailored services to clients. Since its establishment, BPC has been striving to integrate high-quality resources from both countries, offering comprehensive planning and execution services to numerous government agencies, well-known brands, and outstanding enterprises. We deeply understand the importance of brand image and recognition to business success. Therefore, BPC not only helps clients plan and organize various events but is also committed to helping them accumulate valuable intangible assets, effectively enhancing their industry status through improved brand reputation and market influence. Through our efforts, our clients' brand image and recognition have significantly improved.
Planning Case
In 2015, during the Milan Expo, BPC organized the "Vanke Owners Tour the Expo" for Vanke Group, offering a unique international cultural experience. Held from August to November, the event highlighted Vanke's brand image, showcasing their international vision and efficient execution.
BPC's professional project management team handled all aspects, from charter flights and catering to detailed itineraries and ground transportation. The team ensured a seamless and enriching experience with multilingual guides and customer service.
The event enhanced Vanke owners' loyalty and satisfaction while reinforcing Vanke's excellent brand image through meticulous service and professional execution, earning high praise and setting a new benchmark for corporate brand building.
"Thank You, Milan" project
The project involved a comprehensive visit to northern and central Italy, including Milan, Perugia, and Venice. During this trip, connections were established, and intensive visits were made to 17 Italian master artists. Notable figures included Fendi Venturini, co-founder and designer of the luxury brand FENDI; German industrial design master Richard Sapper; renowned Italian classical crossover tenor Andrea Bocelli; and Barbara Berlusconi, executive at AC Milan and daughter of Silvio Berlusconi.
Septwolves Milan Fashion Week
From 2015 to 2018, BPC assisted Septwolves in participating in Milan Fashion Week and successfully curating their events. Concurrently, BPC organized the Wolf Culture Week at the China Corporate United Pavilion (CCUP) during the Milan Expo. With professional execution capabilities, BPC successfully hosted over 200 executives and staff from Fujian Septwolves Industry Co., Ltd., managing their participation in Milan Fashion Week and events at the Expo pavilion.
Within two weeks, BPC accomplished customs clearance, document submissions, exhibition setup, event planning, team assembly, and local media promotion. During the event week, Septwolves garnered hundreds of local media reports and attention from 50 domestic and international media outlets. In addition to Milan Fashion Week, BPC facilitated Septwolves' sponsorship of the World Motorcycle Championship, reinforcing Septwolves' determination to use Milan, the fashion capital, as a gateway to the global stage.
Septwolves 2023 Milan Fashion Week Livestream
After a five-year hiatus, Septwolves returned to Milan Fashion Week in 2023. In collaboration with RG, and with the support of BPC and RG's subsidiary WISHFUL, Septwolves successfully planned and executed a fashion week livestream. This included brand coordination and advertising shoots with Italian co-designer Aldo Cingolani, as well as comprehensive media advertising for the fashion week.
The campaign achieved over 470 million topic views on Douyin e-commerce platforms, and garnered coverage from more than 50 fashion, industry, and entertainment media outlets. The event sparked a wave of popularity on international platforms like Instagram, and was simultaneously livestreamed across Douyin, Kuaishou, Tmall, Xiaohongshu, and Dewu. It trended twice on Weibo, with an exposure rate reaching 373.955 million times and a total exposure exceeding 1.036 billion times. The dual-runway show, featuring a star-studded lineup, redefined the brand with a fresh concept and marked the beginning of a new chapter.
Planning and establishment
Shenzhen jewelry
Designers Guild Branch
In the international strategic background of “One Belt, One Road”Next, Regard Group BPC Planning Co., Ltd.The company cooperates with Shenzhen Jewelry Designers Associationwill be committed to continuing to strengthen China and ItalyProfitable jewelry industry partnership. planAnd implemented the establishment of the Italian branch.In this way, we can promote the jewelry culture between China and Italy.cooperation and exchanges.
Plan and hold jewelry design concept exchange meeting
Jewelry designers from China and Italy will discuss the future of the jewelry industry
conduct in-depth exchanges on future development directions. intended for
Designers from China and Italy provide a platform for communication
platform, an innovative platform, a platform for dialogue
a valuable platform to promote the development of jewelry design circles in both countries.
Mutual understanding, communication and common prosperity.
Presided over by the deputy mayor of Valenza, Italy.
Well-known jewelry designers and industry representatives from China and Italy
Attend.
Strong support from the Municipality of Valenza
Due to the gap in the industrial chain caused by the economic crisis in Italy, the emergence of the brain drain and fault lines and the local government has long maintained a relatively conservative and traditional foreign policy, resulting in the stagnation of the development of various types of industries, the town's economic system is incomplete, in addition to the main business of jewelry processing, the existence of other peripheral industries continue to decline, indirectly blocking the main platform for the development of foreign exchanges between enterprises to build. The new municipal government strives for reform and innovation, hoping that through the continuous introduction of new resources system, the city's development plan to a new height, at the same time, through the existing historical and cultural precipitation, focusing on highlighting its high-level jewelry processing of handmade crafts, focusing on the revival of the cultural heritage. The new municipal government has led local enterprises to support culture, art and economic exchanges and signed a strategic cooperation agreement with Shangqi Group, and organized three jewelry study tours arranged by Milan Business Tourism, which have been well received by domestic and foreign industry players.
Planning cultural exchange meetings with world-renowned jewelry brands
Planning and world-famous
Jewelry Brand Cultural Exchange Meeting
Since 2017, BPC has partnered with world-renowned
Jewelry company DAMIANI and
BVLGARI cooperates to lead the jewelry industry
Deep learning from cutting-edge practitioners in the field.
Communicate and discuss with designers at the production headquarters
Fashion trends and future development of treasure design
Exhibition direction, exchange brand history and latest
Styles and Limited Edition Jewelry Design Concepts
Analysis and appreciation sharing session.
Customized courses
Customized courses mean that students can choose courses based on their own learning goals and time on the basis of standardized corporate in-house training course modules.
BPC not only leads everyone to understand European art and culture, but also brings the cultural essence of China's five thousand years of history, the "Fragrant Tao", to Europe.
The 2018 Jewelry Incense Friendship Exchange Meeting planned and organized by BPC received unanimous praise from the domestic and foreign jewelry industry. Municipal leaders and heads of major top jewelry brands (BVLGARI, DA MIANI, etc.) attended the exchange meeting and communicated and promoted us. The spirit is full of praise.
Planning the Sino-Italian cultural friendly exchange meeting:
Jewelry and Incense
Wishful is a service company that provides a wide range of advertising services, online and offline cooperation planning, and digital payment solutions in Europe. At the same time, it has a subsidiary in China to provide B2B, B2C and cross-border e-commerce sales services to European customers. Through professional experience, we are able to simplify the payment process for our customers and create support for their own business.
The company has also established a deep cooperative relationship with TIKTOK. As a first-class agent for direct sales of advertising point monitoring products, it conducts real-time controllable advertising management through live broadcast.
ByteDance European strategic partner
Douyin is one of the most popular video apps now. It has always been popular because of its short and powerful features, simple production, and fast content updates. Many advertisements are presented in front of customers and merchants in many creative forms, showing products intuitively. Due to the epidemic and the popularity of live shopping, short video platforms will become the main market for advertising investment in the future.
Cross-border e-commerce
While advertising for Italian customers, we also help Italian merchants expand their customers in the Chinese market. Customers cooperate with us through various modes such as cross-border e-commerce.
payment services
Our partner Pacypay is an authorized supplier of ALIPAY and WeChat payment services in Europe. It is the official payment partner of Alipay and WeChat Pay in the UK and throughout Europe.
Providing IT solutions and settlement services; merchants can receive pounds or euros while Chinese consumers pay in Chinese currency.